福特汽车 offers 100,000 test drives of new Fiesta in lead up to next year’s U.S. launch

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福特的新嘉年华要到明年年初才能到达当地的陈列室,但是该公司将全力以赴,通过各种社交营销活动来推广这款小型车,以激发人们的兴趣。为了进一步实现这一目标,蓝色椭圆形宣布了一个目标,即在北美生产版本发布之前,要吸引10万人试驾新的嘉年华。

福特汽车 will be taking a fleet of Euro-spec Fiesta hatchbacks in five different regions across the U.S. over the next eight months or so in a promotion dubbed the Fiesta Movement. The plan is for the five regional teams to drive across the U.S., visiting a total of around 100 cities and offering scores of people the chance to drive the new car.

The new test-drive campaign is just one marketing project 福特汽车 has undertaken with the new Fiesta. Other projects include giving 100 trendsetters one the cars to trial for six months. These trendsetters would blog about their experiences with the Fiesta through popular social networking sites such as Facebook and YouTube.

北美规格的嘉年华预计到货时价格将低于15,000美元,与欧洲同类产品略有不同。首先是引入 轿车变体, although the hatchback will also be offered. Production will be handled at 福特汽车's assembly plant in 库奥蒂特兰, Mexico.

在引擎盖下,嘉年华很可能会配备具有双独立可变气门正时的1.6升四缸发动机-这应该使其能够提供高于平均水平的燃油经济性,而不会产生混合动力或柴油动力总成的高昂费用。

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