福特汽车 will be taking a fleet of Euro-spec Fiesta hatchbacks in five different regions across the U.S. over the next eight months or so in a promotion dubbed the Fiesta Movement. The plan is for the five regional teams to drive across the U.S., visiting a total of around 100 cities and offering scores of people the chance to drive the new car.
The new test-drive campaign is just one marketing project 福特汽车 has undertaken with the new Fiesta. Other projects include giving 100 trendsetters one the cars to trial for six months. These trendsetters would blog about their experiences with the Fiesta through popular social networking sites such as Facebook and YouTube.
北美规格的嘉年华预计到货时价格将低于15,000美元，与欧洲同类产品略有不同。首先是引入 轿车变体, although the hatchback will also be offered. Production will be handled at 福特汽车's assembly plant in 库奥蒂特兰, Mexico.