The commercial is a bit of cross-promotion for 奥迪 and its starring role in the third installment of the Iron Man movies, however, it does put the R8 e-tron back in the spotlight.
如 我们最近报道了, 奥迪 is back as the ride of choice of Tony Stark, played by Robert Downey Jr., in the upcoming movie 钢铁侠3.
And, the 奥迪 driven primarily by Stark, at least according to the previous trailers, is the R8 e-tron electric car. An S7 also features, though this is driven by Stark’s love interest, Pepper Potts, played by Gwyneth Paltrow.
奥迪 has been quiet about production plans for the R8 e-tron. The car was originally promised at the end of 2012, as a low-volume model, but all that changed last October when 奥迪’s newly-appointed head of R&D，沃尔夫冈·杜海默， 暂停项目.
The last we heard, 奥迪 was working on some 汽车升级，包括改善空气动力学性能，并可能放弃全轮驱动以进行后轮驱动设置。
We’ll bring an update as soon as 奥迪 comments on the matter.